Catapult your stock into the spotlight on Google search
Google Vehicle Ads for UK Caravan & Motorhome dealers
Google Vehicle Ads for UK caravan and motorhome dealers are finally here. Time to get your stock seen by loads of keen adventurers actively looking for their next road trip!
Google Vehicle Ads: What are they?
This ad format has already shaken up the online car sales world – and it’s set to do the same for the leisure industry.
Google Vehicle ads place your listings right at the top of Google search results. So when someone types in “used motorhomes near me” or “Swift caravan for sale”, your vehicles can appear in a prominent visual row of listings – complete with photos, price, make, model, and location.
When someone clicks the ad, they’re taken straight to the live listing on your website, ready to enquire.
Take advantage of Google's all-new Google Vehicle Ads with Finance
Why choose Google Vehicle Ads?
Visual ads for in market buyers
Increased stock
visibility
No manual updates required
Better performance - lower cost
Get access & start driving sales
Vehicle Ads is now in open beta here in the UK – and as one of the few Google Trusted Partners in the country, we can get you early access to the programme.
We’ve already launched campaigns for over 125 car dealerships, including major franchise groups, single-brand dealers and independents.
From set-up to updates and ongoing management, we handle the lot – so you can focus on selling.
Frequently Asked Questions
Google Vehicle Ads are like AutoTrader listings but right on the Google Search results page. These ads take your stock and place it in front of in-market caravan & motorhome shoppers in your area and drive those customers directly to your website, rather than a 3rd party. And now that Vehicle Ads are a part of Google’s newest Performance Max ad format which uses Machine Learning to optimise your ad spend across all Google properties, we recommend you allocate the majority of your SEM budget to this format.
Standard Search Ads and Vehicle Ads are quite different. Vehicle Ads have some clear advantages in where they appear, how much they cost, and how often they show up. They show up right at the top of search results, cost less per click, and can display multiple vehicles at once. So, for a broader based caravan or motorhome dealer advertising campaign, Vehicle Ads are the better choice, but we would strongly recommend a blend of both campaign types to achieve optimal results.
Vehicle Ads work for new or used caravans and motorhomes that you have in stock. Stock images are not permitted, so all stock must include real imagery. We can also segment campaigns for you if you prefer to run only new or only used ads. You the dealer have full control here.
Case studies have proven that dealership websites convert customers into leads 4 x better than 3rd party classified sites. This varies from dealer to dealer, but 4x better ROI is industry average. We recommend a 3 month period to allow Google’s machine learning to learn the specific dynamics of your dealership and your market.
You will get traditional SEM-style reporting on campaign performance as well as a full conversion reporting each month so you know exactly what valubale emails, calls, live chats and website actions were driven by these ads.
From sign off it will be around 2-3 weeks. If anyone claims to be quicker than that , we want to know about it! The majority of that time is waiting for Google’s approval.
Get access to Google Vehicle Ads before the competition.
OUR CLIENTS
Serving over 200 Single Franchises, Dealer Groups and Independent dealers.
