We’re excited to share the highlights from our recent visit to Google’s headquarters in Amsterdam, where we had the honour of participating in a fireside chat pre-focused on the launch of Performance Max (PMax) with Vehicle Feeds in the Netherlands. Being invited to such a prestigious event underscores our expertise in the world of Google vehicle ads, and we’re proud to be recognised as leaders in this space.
During the session, Raphael Millin (Managing Director at Localise), shared invaluable insights into how PMax with Vehicle Feeds is revolutionising the way car dealerships attract and convert leads.
Follow Raphael on LinkedIn to discover exclusive Google Vehicle Ads insights.
The Importance of Google Vehicle Ads in the Automotive Industry
As the automotive industry continues to shift towards a more digital-centric approach, Google vehicle ads have emerged as a critical tool for car dealerships aiming to capture the attention of potential buyers online. With the advent of Performance Max with Vehicle Feeds, there is now an even greater opportunity for dealerships to optimise their ad campaigns and achieve better results.
Key Insights from Our Session
During the session, our director Raphael, shared invaluable insights into how PMax with Vehicle Feeds is revolutionising the way car dealerships attract and convert leads. He discussed the various strategies that can be employed to maximise the effectiveness of these ads, such as targeting specific geographic areas and using high-quality imagery and compelling ad copy.
A Case Study in Success
One of the key highlights from our discussion was a case study where a Localise client achieved a cost per lead of just £44—significantly lower than the £120 cost per lead from traditional platforms like Autotrader. During this period, the client saw seven customers place a deposit to secure the car of their choice and another four customers purchase the vehicle outright without ever driving the vehicle or contacting the dealership. This success was driven by strategic targeting and optimisation of both new and used vehicle campaigns. The case study serves as a powerful example of how PMax with Vehicle Feeds can deliver superior results compared to traditional advertising methods.
Overcoming Challenges in PMax Implementation
Implementing PMax with Vehicle Feeds is not without its challenges. During the session, we delved into some of the common obstacles, such as obtaining the correct feed formats and ensuring Google Business Profile access. However, through our extensive experience, we’ve developed in-house solutions to overcome these hurdles, ensuring smooth and successful campaign launches for our clients.
The Importance of the Right Team and Processes
As we continue to expand our expertise, one thing remains clear: having the right team and processes in place is crucial for success. Our advice to automotive manufacturers and dealers is to ensure you have the necessary expertise in feeds, GA4, GTM, and Google Ads, or to partner with specialists who can fill any gaps. The complexity of these platforms requires a deep understanding and careful management to fully leverage their potential.
The Significance of Our Visit to Google HQ
Our visit to Google HQ was not just an opportunity to share our knowledge but also a recognition of our ongoing success and leadership in the field of Google vehicle ads. Being invited to such a prestigious event highlights our role as a trusted partner in this space, and we are committed to continuing to lead the way in this area.
Looking Ahead: What’s Next for Localise?
As we reflect on our experience at Google Amsterdam HQ, we are more motivated than ever to apply these insights to help even more dealerships & OEM’s across across the UK and Europe to thrive. We are constantly exploring new ways to enhance our services and deliver even greater value to our clients.
Stay tuned for more updates from our journey!
Learn more on Google Vehicle Ads
As a certified Google Trusted Partner, Localise ensures seamless integration with PMAX and Vehicle Feeds, attracting more customers to your website to drive sales.
