PRIVACY POLICY

LOCALISE PRIVACY POLICY

 

Last updated: 11 March 2026

Localise is operated by RPM Marketing Ltd. This privacy notice explains how we collect, use and protect personal data relating to:

  • Visitors to our website;

  • People who contact us with an enquiry or request a demo;

  • Business contacts, prospects, partners and suppliers;

  • Customers and customer account administrators; and

  • Authorised users of our products and services

1.0 Who we are

Controller: RPM Marketing Ltd trading as Localise

Email: info@localise.co.uk

Phone: 0203 332 0134

Registered office: 58 High Street, Pinner, Middlesex, United Kingdom HA5 5PZ

For the personal data covered by this notice, Localise is generally the controller, which means we decide how and why that personal data is used.

In some cases, where our customers use our platform and we process personal data on their behalf as part of providing the service, Localise may act as a processor and the relevant customer may be the controller for that data. In those cases, questions about how that customer uses personal data may also need to be directed to them. This distinction is consistent with Localise’s internal data protection framework.

2.0 What personal data we collect

Depending on how you interact with us, we may collect and use:

  • Your name;

  • Work email address;

  • Work phone number;

  • Company or organisation name;

  • Website address;

  • Job title or role;

  • The subject of interest you select;

  • The content of your enquiry or message;

  • Records of our communications with you;

  • Records of marketing preferences, consent or objections;

  • Booking or scheduling details where you request a demo;

  • Customer account details, such as user profile and account administration information;

  • Billing, contract and transaction information;

  • Support requests, support history, and customer success records;

  • Product usage and service-related information, such as user actions, audit trails, logs, technical diagnostics and account activity;

  • Limited technical or usage information generated by our website systems; and

  • Any other personal data you choose to provide to us.

3.0 How we collect personal data

We may collect personal data:

  • Directly from you when you complete a website form, request a demo, create or use an account, contact us by email or phone, submit a support request, or otherwise communicate with us;

  • From your employer or organisation where you are the relevant business contact or authorised user;

  • From publicly available business sources, such as company websites, directories, professional profiles, event materials or other business networking sources;

  • From referrals or introductions;

  • From our customers where they provide details of their staff, users or authorised contacts;

  • Automatically through use of our website, products and services, including through logs, analytics, audit records and technical monitoring tools.

4.0 Why we use personal data

We use personal data for the following purposes:

4.1 Responding to enquiries

To respond to your questions, provide information, and follow up with you about our services.

Lawful basis: legitimate interests, and pre-contract steps where your enquiry relates to potential services.

4.2 Managing demo requests

To arrange, confirm and deliver product or service demos, including through an embedded booking or scheduling tool where used.

Lawful basis: legitimate interests, and pre-contract steps.

4.3 Managing business relationships

To communicate with customers, prospects, suppliers, agencies, partners and other business contacts.

Lawful basis: legitimate interests and, where relevant, performance of a contract.

4.4 Sales and marketing

To maintain a business contact database and carry out proportionate sales and marketing activity relevant to our services.

Lawful basis: usually legitimate interests, and consent where we specifically rely on it for a particular communication or channel.

4.5 Providing and administering our services

To create and manage customer accounts, authenticate users, administer subscriptions, maintain account settings, and provide access to our products and services.

Lawful basis: performance of a contract, legitimate interests, and in some cases legal obligation.

4.6 Customer support and service communications

To provide customer support, investigate issues, resolve tickets, respond to service requests, and send important notices about the service.

Lawful basis: performance of a contract, legitimate interests, and legal obligation where applicable.

4.7 Operating, securing and improving our products and services

To monitor performance, troubleshoot issues, maintain security, manage backups, detect misuse, investigate incidents, improve product functionality, and support service continuity.

Lawful basis: legitimate interests, contract, and legal obligation where applicable.

4.8 Billing, record-keeping, compliance and administration

To manage billing, invoices, records of enquiries, contracts, opt-outs, complaints, business correspondence and compliance activity.

Lawful basis: contract, legitimate interests, and legal obligation where applicable.

5.0 Who we share personal data with

We may share personal data with:

  • Approved cloud and communications providers, such as email, document storage, form, CRM, hosting, analytics, support and collaboration tools;

  • Demo booking or scheduling providers, where you request a demo;

  • Service providers who support our business operations and delivery of our products and services;

  • Professional advisers where necessary;

  • Payment, finance or accounting providers where relevant;

  • Regulators, law enforcement, courts or other third parties where we are legally required to do so or where it is otherwise lawful and necessary.

We do not sell personal data. Where suppliers process personal data for us, we aim to put appropriate contractual and security protections in place.

6.0 International transfers

Personal data covered by this notice may be processed outside the UK, including:

  • Where approved cloud providers process or host data outside the UK; and

  • Where authorised overseas contractors or personnel access personal data as part of their role.

Where relevant, we apply appropriate safeguards and contractual protections.

7.0 How long we keep personal data

We keep personal data only for as long as we need it for the relevant purpose, and then delete, refresh, anonymise or suppress it as appropriate.

For website enquiries, business contacts and marketing records, we apply the following approach.

7.1 Website enquiries, business contacts and marketing records

  • Where there has been no engagement, records are normally deleted after 12 months from collection unless refreshed or verified;

  • Where there has been meaningful engagement, records are normally deleted after 24 months from the last meaningful interaction unless refreshed or verified;

  • If you opt out of marketing, we may keep a minimal suppression record so that we do not contact you again by mistake;

  • Where we rely on consent, we may keep consent or opt-out records for longer where needed to demonstrate compliance.

7.2 Customer and product data

  • Customer account and admin details are generally kept while the account is active, then for up to 12 months after termination;

  • Customer content/data stored in the product is generally kept while the account is active, then for around 30 days after termination, unless earlier deletion is requested or a contract requires otherwise;

  • Billing records and invoices are generally kept for 6 years after the end of the relevant financial year;

  • Service communications relevant to contract performance may be kept for up to 6 years where appropriate.

7.3 Support, logs, security and backups

  • Support tickets and case notes are generally kept for 36 months after closure, then deleted or anonymised;

  • Routine application logs are generally kept for 90 days;

  • Security or audit logs are generally kept for 12 months;

  • Incident investigation records are generally kept for 3 years after closure, or longer where needed;

  • Production backups are generally retained on a rolling basis for 35 days, with some monthly backups retained for up to 12 months.

We may keep data longer where needed for legal, contractual, accounting, dispute, security or compliance reasons. These timeframes reflect Localise’s internal retention schedule.

8.0 Your rights

Depending on the circumstances, you may have the right to:

  • Request access to your personal data;

  • Request correction of inaccurate or incomplete data;

  • Request deletion of your personal data;

  • Request restriction of processing;

  • Object to our use of your personal data;

  • Request portability of certain personal data; and

  • Complain to the Information Commissioner’s Office.

You have the right to object to direct marketing. If you ask us to stop using your personal data for direct marketing, we will do so.

9.0 How to exercise your rights

If you want to exercise your rights, ask a question about this notice, or contact us about how we use your personal data, please email:

info@localise.co.uk

We may need to verify your identity before acting on certain requests.

10.0 Complaints

If you are unhappy with how we have handled your personal data, we would appreciate the chance to address your concerns first.

You also have the right to complain to the Information Commissioner’s Office (ICO).

11.0 Cookies and similar technologies

Our website may use cookies and similar technologies to make the site work, improve performance, remember preferences, and support analytics and related functionality.

For more information about the cookies and similar technologies currently used on our website, including what they do and how long they last, please see our Cookie Notice.

You can also review or change your cookie preferences at any time using our Cookie Settings controls which you can find by clicking the cookie button in the bottom left of our website (see image below)

Where non-essential cookies or similar technologies are used, we will seek consent where required and provide appropriate information through our cookie banner and cookie notice.

12.0 Changes to this notice

We may update this privacy notice from time to time to reflect changes to our services, systems, suppliers or legal requirements. The latest version will be published on this page.